iGaming content provider BGaming has donated $5,000 to UNITED24, a charity raising money for medical aid and critical needs in Ukraine.
At this year’s ICE London, the firm gave visitors a chance to receive merchandise featuring designs by London artist Thumbs. As an alternative, partners could pledge to give $50 to the charity instead, which more than 70 partners opted to take up.
After boosting the final amount, BGaming has pledged to continue its fundraising drive at IGB Live! Amsterdam, SBC Barcelona, and SiGMA Malta later this year as part of a commitment to “create positive change.”
Remember we pledged to donate $50 for each partner who chose to donate instead of receiving branded merchandise at ICE London expo?
We’re thrilled to say that thanks to the initiative we successfully transferred $5,150 to the UNITED24 foundation, which raises funds for Ukraine! pic.twitter.com/RHEKl5D2d8
— BGaming Official (@BGamingO) March 30, 2023
Catherine Puteiko, CMO of BGaming, said: “Small acts of kindness can have a big impact on the world, from caring for others to creating positive change. BGaming’s recent charity initiative at the ICE London exhibition was a shining example of this ethos.”
“Our partners had the option to donate to a worthy cause or receive our branded merchandise, and we’re thrilled to share that this simple initiative raised 5000 dollars for victims of war in Ukraine. Let’s continue to think big and act small to make a positive impact on the lives of others!” she concluded.
UNITED24 was set up by the Ukrainian government to provide a secure platform for donors to raise funds for medical aid, defense, and demining and rebuilding Ukraine. Currently, they are running two medical aid projects which seek to raise money for more urgently needed ambulances in the war-torn country.