Pariplay inks deal with Ainsworth to add its content to the Fusion platform in Canada

NeoGames subsidiary Pariplay has extended a partnership with Ainsworth Game Technology to roll out the supplier’s online content in Canada. The deal will see Ainsworth’s games library available to Pariplay’s network of Canadian operators through the Fusion aggregation platform.

According to a press release, the new deal will strengthen both Pariplay’s and Ainsworth’s position in the Canadian market, where content from the Fusion platform is currently live in Ontario and Alberta, with plans to expand further. The latest partnership is an extension of an existing collaboration between the two parties, with Ainsworth’s content already live in LatAm through Pariplay. 

Ainsworth’s games portfolio is well-established in the land-based sector, and its online offering resonates well with a wide demographic of players across numerous markets,” Pariplay stated. As for its Fusion platform, the company described it as featuring thousands of games from the industry’s leading developers and a suite of back-office conversion and retention tools that enhance player value.

Shivan Patel, Commercial Director North America at Pariplay, said: “Our partnership with Ainsworth has been a great one with their content performing well in the markets where we have rolled it out. Extending the deal to launch their portfolio into Canada is a testament to the success of our collaboration and sees us further boost our offering to our operator partners in the region.”

For his part, Jason Lim, General Manager of Digital and Online Gaming at Ainsworth, added: “Pariplay has been an important partner, enabling us to rapidly bring our content to market in a streamlined manner. Collaborating to further our reach in Canada was an obvious choice, and we look forward to strengthening our partnership.”