Sports betting monitoring company U.S. Integrity joins AGA’s responsible betting Have A Game Plan public service campaign

Sports wagering monitoring company U.S. Integrity (USI) is joining the American Gaming Association’s (AGA) Have A Game Plan. Bet Responsibly. public service campaign, the company announced on Tuesday.

Through the partnership, U.S. Integrity will promote Have A Game Plan to its client list of professional and collegiate sports properties, as well as regulated sportsbook operators across North America.

Matthew Holt, U.S. Integrity President and Founder, said: “Responsible gaming education goes hand in hand with our mission to protect consumers and competition. We look forward to teaming up with the AGA and Have A Game Plan partners across the sports and gaming ecosystem to help advance this important cause.”

AGA launched its Have A Game Plan campaign in 2019 with the intention to unite the sports betting ecosystem “around a common consumer education platform,” focusing on what the trade association calls the four principles of responsible wagering for those who choose to bet: 

  • Setting a budget and sticking to it.
  • Keeping it social, with sports betting as a form of entertainment for adults.
  • Knowing the odds.
  • Playing with legal, regulated operators.

“Protecting customers and competition integrity is core to the success of a sustainable legal marketplace,” said AGA Senior Vice President Casey Clark. “From leagues and teams to sportsbooks and tech companies like U.S. Integrity, we’re proud that the broader sports betting ecosystem continues to unite behind Have A Game Plan as we collectively work to advance responsibility in sports betting nationwide.”

Casey Clark, AGA Senior Vice President

One of U.S. Integrity’s financing partners is SeventySix Capital, another member of Have A Game Plan.

Additional campaign partners include Bally’s Corporation, Barstool Sportsbook, BetMGM, betPARX, DraftKings, Delaware North, Entain, FanDuel, Gaming Society, Global Payments, Major League Baseball, MGM Resorts International, MSG Network, Monumental Sports and Entertainment, NASCAR, NBA, NESN, New York Knicks, New York Jets, New York Rangers, NHL, Nuvei, Parx Casino, PENN Entertainment, PGA TOUR, Rush Street Interactive, Sightline Payments, Sinclair Broadcast Group, USFL, Vegas Golden Knights, VSiN and Washington Commanders.