SOFTSWISS partners with gaming provider RubyPlay

Aggregation platform SOFTSWISS Game Aggregator has announced a new partnership with gaming provider RubyPlay. 

In a statement, SOFTSWISS noted that this direct integration would expand the Game Aggregator’s portfolio with various “immersive and engaging” slot games, further strengthening its position in the global iGaming market.

The partnership will integrate RubyPlay’s most popular games, such as Diamond Explosion 7s, Shake Shake Money Tree, and Mayan Cache, and their game series Link it Up, Rush Fever, and Jackpot Mania, into the SOFTSWISS Game Aggregator portfolio.

RubyPlay, a B2B iGaming company that specializes in designing and developing slot games, as well as value-add tools and support for gaming operators. The business holds licences in Romania and Malta and is certified in Italy and Colombia.

With 20 years of experience, RubyPlay has 80+ slots and offers game development services. The company has offices in Australia, Malta, and Ukraine and employs an international team of professionals in a hybrid remote working strategy.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, commented on the partnership: “We are very pleased to add RubyPlay’s content to our portfolio. I believe that the years of experience and expertise of both companies will be the key to success in our partnership.”

“Engagement tools, high-level service from the Game Aggregator, and the variety of exciting games, complemented by gamification elements from RubyPlay, could be a winning combination for the most sophisticated online casino operators,” Kaminskaya added.

Dr. Eyal Loz, CPO at RubyPlay, added: “SOFTSWISS is a world-leading platform and aggregator with a global reach to be reckoned with. We are excited about partnering with SOFTSWISS and know this will help both companies reach many more players globally. This deal is a testament to the hard work of the team and the quality of our games.”

This partnership between SOFTSWISS and RubyPlay is expected to provide more opportunities for their current and new clients, reinforce their presence in the iGaming industry, and enhance the SOFTSWISS Game Aggregator’s existing offering, which includes over 16,000 games. SOFTSWISS also offers engagement tools like the Tournament Tool to drive player retention and satisfaction.

The deal follows SOFTSWIS Game Aggregator’s release of a new market analysis last week. The tech solutions developer has summarised the preliminary results of research on fish games and how these are gaining traction in LatAm. Conducted in cooperation with game provider KA Gaming, the report found that the average number of ‘fish’ spins exceeds 8.5 million per month in Argentina alone.