iGB Live! to feature its first-ever dedicated Consumer Protection Zone

The upcoming iGB Live!, set to take place on July 11-14 at the RAI Amsterdam in the Netherlands, is set to feature a dedicated Consumer Protection Zone (CPZ), as informed by the organizers of the event.

Located in the foyer at the top of the escalators at the RAI Amsterdam venue, the Consumer Protection Zone will be immediately accessible to visitors as soon as they have passed through the designated registration area, “putting consumer protection front and center of the show and the industry.”

According to a press release, visitors attending the CPZ at July’s iGB L!VE will have access to the tools needed to ensure they are compliant in relation to issues such as affordability requirements and stake limits, ensure they are not at risk of being fined, learn how restrictions on marketing and advertising will impact business and network with other progressive operators and affiliates. 

Naomi Barton

Naomi Barton, Portfolio Director, said: “In 2018, our sister show ICE London became the first B2B expo in the world to feature a Consumer Protection Zone, and being able to draw on the operational experience of colleagues has been hugely beneficial and will enable us to hit the ground running in July.”

The CPZ at iGB Live! will host a total of eight organizations comprising a mix of technology providers and not-for-profit organizations. The importance of being able to source safer gambling/Know Your Customer (KYC) solutions was a theme that we identified from our stakeholder research, and the digital-first focus of the show makes it a natural place to demonstrate technology-driven solutions that are applicable and impactful in the online gaming space,” she added.

According to the director, safer gambling is important on many different levels. Firstly, healthy play fosters a healthy and, therefore, loyal player base; secondly, it’s vital that businesses are seen by governments to be proactively responsible; and thirdly, with regulatory restrictions a reality, it makes huge strategic sense to put the duty of care and sustainable play at the top of the business agenda. 

Naomi Barton believes an agile and customer-focused iGB L!VE must be responsive to and on top of all industry developments. “The Dutch market is now fully regulated with over 20 operators. Policy-makers are monitoring regulatory developments in other markets, such as the US, and taking approaches that require operators to be more proactive,” she stated.

Interest in iGB L!VE is running at record levels, with over 1,000 industry professionals signing up to attend the event within a week of registration opening. The show is tracking ahead of last year’s like-for-like figures, which ultimately saw iGB L!VE set a new attendance record of 5,022, a 7% rise on the previous best set in 2019.