SportsGrid partners with AGA on Have A Game Plan responsible sports betting campaign

Multimedia content and technology company SportsGrid Network and the American Gaming Association (AGA) are partnering to promote responsible sports betting through AGA’s ‘Have A Game Plan Bet Responsibly’ public service campaign. Through the partnership, SportsGrid will promote ‘Have A Game Plan’ via its multimedia content platform, including live programming and its website and app.

SportsGrid Chief Operating Officer Adam Kaplan said: “The AGA’s Have A Game Plan campaign sets important standards for the industry to embrace, and SportsGrid is pleased to join the initiative. SportsGrid’s management is committed to supporting Have A Game Plan across the marketing and advertising of sports wagering on the company’s multimedia platform.”

The ‘Have A Game Plan’ campaign was launched in 2019 and aims to bring the broader sports betting ecosystem together around a common consumer education message, focusing on four principles of responsible wagering for those who choose to bet:

  • Set a budget and stick to it.
  • Keep it social—sports betting is a form of entertainment for adults.
  • Know the odds.
  • Play with legal, regulated operators.

AGA Senior Vice President Casey Clark said: “Media companies are one of the most important players in effectively educating consumers on responsible wagering, and we’re grateful to SportsGrid for bringing ‘Have A Game Plan’ to their broad audience of sports fans and bettors. As sports betting is increasingly discussed across media, it’s critical for stakeholders like SportsGrid to continue to lead the way on elevating responsible gaming.”

By partnering with AGA, SportsGrid joins other companies, teams and leagues such as DraftKings, Entain, FanDuel, Major League Baseball, New York Jets, NBA, NHL, and more in being campaign partners for ‘Have A Game Plan’.