True Ecosystem introduces NFT gamification mechanics in Victoria Wild West game for over 25 casino operators

True Ecosystem, in partnership with casino game provider TrueLab Game Studios, has introduced NFT gamification mechanics into their game Victoria Wild West through the TRUE solution. The company notes that the soft launch showed an increase in player retention by over 70%.

TRUE is an infrastructure that offers NFT engagement solutions helping Web2 companies improve their customer retention with NFT utility through a no-code approach. The platform provides a complete set of tools required for the integration of NFT gamification mechanics.

A wild west-themed slot game, Victoria Wild West is billed as the first-to-market production release with the seamless integration of NFT gamification mechanics. “This experience is expected to attract a new audience at the nexus of fast-evolving spheres like iGaming and NFT which becomes a win-win situation for both,” said True Ecosystem.

The team expects their first integration to bring many thousands of new NFT holders to the industry fostering NFT mass adoption on one hand, and increasing engagement and retention levels as well as reducing user acquisition costs in online gambling on the other.

The drop is now available to casino operators based on the platforms of B2B providers, including SOFTSWISS, and the list is constantly expanding.

How does the NFT contribute to Victoria Wild West?

True Ecosystem notes that the NFT collection is embedded directly into the game, with the NFT tokens randomly dropped while playing. The drop contains 15,000 NFTs of different rarities to help the main character achieve her mission. Each of the items has a high-utility rate and complements the storyline of the game.

Upon receiving the token, the player can activate it right away in the pop-up window using the TRUE iFrame solution, without disrupting the gameplay and leaving the platform for an external wallet.

Players pick up NFTs during the gameplay, collect them in albums, and craft higher-level NFTs to receive various benefits, up to a share of the Holders Treasury — a percentage of all bets placed on Victoria Wild West paid monthly.

The company notes that crafting is one of the noticeable engaging tools implemented in the game. The collection features NFTs of various rarity, that can be used to craft tokens of higher value. There are 5 crafting levels, every level unlocking bigger rewards.

As part of the collection, 1,000 mystery boxes were released on the provider’s marketplace developed by TRUE within the turnkey white-label solution for the iGaming business. Mystery boxes can be unpacked and crafted, exchanged for benefits, or even resold on the external marketplace as is without opening.

True notes that the collection is proving a success with the first results of its drop labeled as promising. It further said that the NFT activation conversion rate exceeds 50% among the players at the present moment, which is “far beyond” the provider’s expectations.

True notes that the NFT gamification is performing at full pace and shows “no signs of slowing down.” According to data collected since the product launch in March, the number of players increased by 72.9% with a 44% increase in average sessions count per player.

By means of integrating NFT gamification mechanics into slot games, an iGaming provider can motivate players to come back and play more, expect the boost of engagement and retention, as well as increased volumes on the old game titles without the cost of new game production,” explains Dan Andrian, CEO of True.

The teams also expect the new NFT mechanics to positively influence such metrics as bet size, bet count per session, and bet count per player as the first results “speak for themselves.”