Inspired extends long-term contract with bet365 as its virtual sports provider

B2B provider of gaming content and solutions Inspired Entertainment announced Monday that it has signed a long-term contract extension as the provider of Virtual Sports to online gambling operator bet365.

Under the agreement, Inspired will continue to provide bet365 with its latest products, including licensed games, giving bet365 “the advantage of leading content for their Virtual Sports offerings.”

Brooks Pierce, President and Chief Executive Officer of Inspired stated: “We are extremely pleased to continue our long-term partnership with bet365, the world B2C leader in Virtual Sports, offering up more than 30 channels of Inspired content around the world.”

Brooks Pierce, President and Chief Executive Officer of Inspired

“They were the first operator to offer our Multi-Stream Matchday and Basketball products. We’re thrilled for them to be one of the first operators to take our latest licensed products to grow their popular Inspired Virtual Sports portfolio.” 

Inspired bills itself as having “the largest and most diverse” content portfolio currently available, including “the most popular sport for every market.” Over the last five years, Inspired’s Virtual Sports have seen big growth in North America with the introduction of basketball, football, the first-ever women’s soccer game, and coming soon, baseball.

The company describes its multi-award-winning Virtual Sports products as popular worldwide, appealing to a wide variety of players through more than 40,000 retail channels and 100+ websites in 35 countries.