EveryMatrix acquires betting and gaming affiliate optimisation service DeepCI

iGaming software solutions supplier EveryMatrix has acquired DeepCI, a data-driven betting and gaming affiliate optimization service, and will immediately integrate the team into its operations.  

DeepCI was founded in 2020 by Riaan de Jager and Lewis Civin and has rapidly grown since then, delivering its services to some of the world’s largest betting and gaming brands including bet365, 888.com, Betway, and Betsson. 

According to a press release, the company’s proprietary technology monitors “tens of thousands” of affiliate sites on a global basis with the ability to identify the location of “each gaming brand on every page of every website.”

This allows DeepCI to establish how much exposure each brand receives and how effective it is on each site, page, and market, while providing actionable recommendations to operators. 

The service empowers gaming companies to track both their own and their competitor’s performance and make “rapid, revenue-generating optimization decisions.”  

The parties noted that due to its recent growth, DeepCI has already reached profitability. DeepCI CEO Lewis Civin will continue to manage the business as an independent part of the EveryMatrix Group. 

Ebbe Groes, CEO, EveryMatrix, said: “DeepCI is a business we have admired for a long time and we’re very pleased to now be able to welcome the team into the EveryMatrix Group.”

Ebbe Groes, CEO, EveryMatrix

“DeepCI’s data-driven tools are unique to our industry, their commercial success is similarly remarkable, and their product will bring significant benefits to our customers. Further, there are strong synergies with our similarly successful affiliate management product PartnerMatrix.” 

Lewis Civin, Co-founder and CEO, DeepCI, said: “It’s been a thrill launching and continually iterating DeepCI products. We’ve developed a ‘must-have’ data-driven product that continues to make a significant positive impact on iGaming brands every day on a global scale, while we are also working on an exciting roadmap of complementary tools that will bring even more value to customers.” 

“Our integration into this rapid growth business will enable us to further accelerate our development, create more innovative and disruptive tools in a faster timeframe and leverage the vast knowledge, expertise, and mutually beneficial technologies available within EveryMatrix.”