FanDuel announced Tuesday it has extended its agreement with the Women’s Tennis Association (WTA). Under the terms of the new multi-year agreement, FanDuel is designated as a WTA-authorized gaming operator for the Hologic WTA Tour in North, South, and Central America.
As the agreement extends, FanDuel will continue to leverage WTA trademarks, as well as scoring data via Stats Perform, which is designated as the Association’s official data supplier. In addition, the collaboration also sees FanDuel have access to WTA hospitality at various tournaments and recurring social media posts throughout the season.
🤝@FanDuel and WTA are excited to renew their strategic collaboration and continue to offer fans new and exciting ways to engage with women’s tennis in a safe and responsible manner.
— wta (@WTA) July 11, 2023
Supporting the growth of women’s sports, FanDuel describes itself as “an early adopter” of featuring video highlights of women’s tennis across its digital platforms and ushering women’s tennis into the gaming movement for Western regions.
FanDuel has “successfully showcased the next evolution” of data-driven touchpoints and betting products for WTA fans, allowing tennis in the Americas to join “the growing engagement opportunities surrounding fantasy sports.”
Micky Lawler, WTA President
Micky Lawler, WTA President, said: “Our extension with FanDuel represents the WTA’s ongoing commitment to innovation. As we continue to diversify how fans consume and engage with sports, we’re pleased to have a gaming operator who not only shares our vision to strengthen the exposure of women’s tennis but who is dedicated to developing responsible gambling standards and practices that allow fans to do so in a fun and safe way.”
For his part, Clifton Ma, Strategic Partnerships, Vice President at FanDuel, commented: “This partnership has given us the opportunity to work hand-in-hand with the WTA to develop new, exciting products that have increased engagement and excitement for women’s tennis.”
“FanDuel is committed to supporting women in sports and this partnership has been a key pillar of that commitment as we’ve worked with the WTA to celebrate key women’s initiatives through unique storytelling opportunities,” he added.
Such storytelling has included celebrating the 50th anniversary of Title IX in 2022, to highlighting International Women’s Day and Women’s History Month through various video series.