Novomatic announces new management structure for African unit

Gaming technology group Novomatic has announced a new management structure for its Africa unit, a region in which the company has been now active for nearly 23 years. The new structure will go into effect from August 1st

The company said that the team at the regional Novomatic Africa headquarters, located in Midrand (Johannesburg area, South Africa), is “delivering first-class products and services to gaming operators in both the casino and the LPM-market segments” in South Africa and many other African countries, as well as “strategically steering Novomatic’s gaming operations in Eswatini.”

Sonya Nikolova, after having served as a member of the local Board of Directors for several years, has decided to move back to Europe to take on a new strategic role in the area of Global Sales at Novomatic’s headquarters in Austria.

Muriel Loftie-Eaton and Alexander Merwald will remain in their current Board of Director functions at the Novomatic Africa Group, whereby Muriel Loftie-Eaton will in addition join Alexander Merwald as Managing Director at Novomatic South Africa, a company solely focused on the South African market.

Chantel Crossley, who has been with the Novomatic Africa Group since 2022 as Head of the Group’s finance department, will join both Muriel Loftie-Eaton and Alexander Merwald as Managing Director of the local group’s holding company Novomatic Africa, as well as joining Alexander Merwald as Managing Director co-heading the group’s operational company in Eswatini.

Chantel Crossley is described by Novomatic as a chartered accountant with degrees from the University of Witwatersrand with many years of financial and operational experience in the IT and financial services industries. Crossley has worked for EOH Mthombo, a major South African IT and consultancy company; and Deloitte South Africa, both domestically and abroad. 

With an extensive commitment to her new role, Chantel Crossley will bring her in-depth knowledge of the South African market as well as management skills and strategic focus to Novomatic, said the company.

Since joining the Novomatic Group, I have been excited to be part of one of the largest integrated gaming companies in the world. Now, I am looking forward to being able to contribute my personal management expertise and experience on a strategic level to further the growth of the Group in the region,” said Chantel Crossley.

Alexander Merwald addde: “Muriel Loftie-Eaton and I are delighted to have Chantel Crossley join us as Managing Director at the Novomatic Africa Group. We are looking forward to collaborating with her to grow Novomatic’s markets in the South African region together.”