UFC names Roobet.fun its official social casino partner in multi-year agreement

UFC and social casino Roobet.fun on Monday announced a multi-year partnership that provides the latter with exposure through the mixed martial arts organization’s events and digital platforms.

Under the terms of the agreement, Roobet.fun will receive branding in the Octagon at select UFC Pay-Per-Views and Fight Nights and will be featured as a Presenting Partner of select episodes of Embedded, UFC’s all-access video content series that features athletes preparing for upcoming events.

UFC and Roobet.fun will also collaborate on a variety of custom and original content that will be distributed across UFC-owned social media channels and digital platforms, which the parties note reach more than 243 million users worldwide. 

In addition, UFC and Roobet.fun will also give fans the chance to compete for sweepstakes packages that will feature in-person prizes. The prizes include tickets to UFC events, post-fight tours of the Octagon, meet and greets with UFC athletes, and VIP tours of the UFC Performance Institute, a “state-of-the-art” sports research, innovation, and mixed martial arts training facility in Las Vegas.

The agreement also provides for an annual Brand Ambassador fund that will “bring the partnership to life” through appearances, content, and creative campaigns with UFC athletes, the parties stated in a press release.

“We’re thrilled to welcome Roobet.fun as an official UFC partner,” said Grant Norris-Jones, Senior Vice President of Global Partnerships, UFC. “Roobet.fun is an innovative online gaming platform that offers an incredibly compelling user engagement experience via a free-to-play social casino. It’s a forward-thinking approach to gaming we believe UFC fans will enjoy.”

“Roobet.fun originally entered the fight space to support some of the best UFC fighters on the planet, and now as the official social casino of the UFC, we will provide exciting, free games and prizes to the greatest fans in the world,” said Anthony Brennan, Roobet.fun Co-Founder and Head of Partnerships. “With this partnership, Roobet.fun will create groundbreaking experiences that UFC fans have never seen before.”

The Roobet.fun brand already has “deep roots” within the MMA community, says the social casino, as they individually support several of UFC’s fighters through multi-faceted sponsorships of former champions Alex Pereira, Charles Oliveira, Brandon Moreno and Marlon “Chito” Vera.  

The company also produces several MMA podcasts, including Champions Corner with former UFC flyweight champion Brandon Moreno; Chute Boxe hosted by Diego Lima, head coach and manager of the famed Chute Boxe Academy in Brazil; and On the House with MMA agent Jason House.