Metaverse expert Matthew Ball to deliver keynote address at SBC Summit Barcelona 2023

Metaverse expert and bestselling author Matthew Ball is set to take the stage as the opening keynote speaker at the SBC Summit Barcelona 2023 conference and trade show. The event, billed as SBC’s largest gathering to date, is scheduled to take place on September 21st.

Following his digital keynote at the 2022 edition of the show, Ball’s in-person appearance is eagerly anticipated. His work on “The Metaverse” has solidified his position as a thought leader in the industry, note the event’s organizers.

The book explores the metaverse’s potential, delving into its core concepts, underlying technologies, and impacts on various sectors, economies, social interactions, and personal experiences.

During his keynote address, Ball will delve into the future of the metaverse and emerging technologies, particularly their potential to reshape the gambling industry with innovative engagement and monetization strategies.

Augmented reality (AR) and virtual reality (VR) will be at the forefront of his discussion, as he envisions a dynamic future where the gambling sector thrives within this new digital landscape.

In anticipation of the event, Ball expressed his excitement, stating: “Gaming has always been at the forefront of digital transformation – from new devices to business models, events, and experiences. I’m delighted to speak at the SBC Summit Barcelona, review why and how members of the audience should embrace the metaverse, and speak in person with the summit’s many leaders, entrepreneurs, and attendees.”

Matthew Ball has held significant positions in his career such as Global Head of Strategy for Amazon Studios, Director at The Chernin Group’s Otter Media, and an Executive at Accenture.

Currently, he serves as the CEO of Epyllion, a company that offers advisory services, produces TV series, films, video games, and makes venture investments. Notably, Ball also co-founded the NYSE-listed Roundhill Ball Metaverse ETF, a major player in the gaming and metaverse ETF landscape.

Ball’s work has garnered recognition from publications including the New York Times, The Economist, Bloomberg, The Atlantic, The Wall Street Journal, The New Yorker, Washington Post, Vice, CNN, Financial Times, and BBC, among others, notes SBC.

Rasmus Sojmark, CEO & Founder of SBC, said: “The concept of the metaverse has often been challenging for many to grasp, but Matthew’s exceptional work has undoubtedly established him as the go-to expert in explaining its intricacies. Our aim is to acquaint our audience with this concept and inspire them to explore future possibilities they may have never considered before.”

Rasmus Sojmark, CEO & Founder of SBC

For those interested in attending, the SBC Summit Barcelona website offers the opportunity to secure a Full Access Pass to what is billed as “the largest conference and trade show hosted by SBC to date.”

Furthermore, SBC Summit Barcelona attendees will have an exclusive opportunity to obtain a copy of “The Metaverse.”