SBC Summit Tbilisi to host sessions delving into Georgia and neighboring countries’ opportunities

SBC Summit Tbilisi is preparing to host a series of conference sessions that will delve into the opportunities in Georgia and its neighboring regions, spanning the Black Sea Region, Central Asia, Eastern Europe, and the Balkans.

Scheduled to take place on October 23-24 at the Sheraton Grand Tbilisi Metechi Palace, the SBC Summit Tbilisi is an event in the iGaming and sports betting landscape for both Georgia and its surrounding areas. The conference is jointly organized by SBC and SMH, a Georgia-based iGaming and sports management organization.

The goal of the conference is to bring together industry leaders, visionaries, and pioneers to collectively explore the rapid growth of the sector within the region and its consequential impact on a global scale.

The conference program will consist of two distinct tracks: Market Digest and Innovation. The Market Digest track will offer deep insights into specific markets such as Georgia, Eastern Europe, and Central Asia.

Meanwhile, the Innovation track will delve into the advancements that enhance customer loyalty, elevate performance marketing outcomes, leverage the potential of AI, and investigate the transformative capabilities of Web3 technology.

The event will feature a panel discussion focusing on Georgia’s emergence as a hub for iGaming organizations. The panel will examine the various factors contributing to Georgia’s remarkable growth, including industry expertise, cultural understanding, efficient regulations, and a strong pool of human resources.

Experts specializing in Eastern Europe and Central Asia will come together to discuss the evolving dynamics of the region. This session will shed light on the dynamic developments taking place and the opportunities present in key markets such as Romania, Ukraine, Georgia, and Central Asia.

Another session will center on performance-driven marketing, dissecting its role in driving and converting traffic. This session will provide attendees with insights into the latest trends, effective models, and the symbiotic relationship between affiliates and operators.

A panel dedicated to the transformative potential of AI technologies within the iGaming industry will explore how these technologies are revolutionizing operations, streamlining processes, and enhancing efficiency. 

The conference will also address the crucial balance between player protection and industry growth. Regulators and operators will share insights into navigating regulatory challenges while ensuring player protection, especially in the context of global inflation.

The topic of flexible payment solutions will also take center stage, with a panel discussion exploring their impact on user conversion, retention, and business growth within the industry.

Rasmus Sojmark, CEO & Founder of SBC, emphasized the educational aspect of the event, highlighting the distinctiveness and potential of the markets under examination. 

“The markets we’re examining at SBC Summit Tbilisi are all incredibly interesting and promising. Whether it’s Georgia and its booming industry, Romania, or the developments in Kazakhstan and Uzbekistan, these are all unique and worth exploring.”

Rasmus Sojmark, CEO & Founder of SBC

“We are glad to offer a comprehensive platform to meet with the decision-makers and hear how they’re taking the industry by storm”

The conference boasts a lineup of speakers, with over 40 representatives from local operators and global stakeholders with a local presence, alongside marketing agencies, traffic acquisition experts, suppliers catering to the region, and industry associations like the Georgian Gambling Association (GGA) and the Ukrainian Gambling Council (UGC).

Noteworthy figures with extensive knowledge of the region’s evolving trends, regulatory shifts, and emerging prospects include Maia Kopinadze (CEO, Europebet), Tereza Tokmajyan (CMO, TotoGaming), Nika Gudushauri (CCO, Betlive), Tamar Badashvili (Deputy CEO, Setanta Sports), George Mamulaishvili (Head of Administration, GGA), and more.