iGaming technology company Gaming Innovation Group (GiG) has announced that its casino platform is now live in Serbia thanks to the launch earlier this month of Betsson’s casino brand Rizk. This is GiG’s first launch in the Balkan country.
Following the announcement in June this year of a similar launch for Rizk in Germany, this latest expansion builds on a relationship that has grown to now serve 10 regulated markets across Europe and Latin America, since Betsson acquired the brand from GiG in 2020.
GiG notes that Serbian online gaming revenue is expected to generate close to €120 million ($150.64 million) in 2023, with an annual growth rate of over 8% over the next four years, according to H2 gambling data.
GiG asserts that its B2B platform is proving adept at meeting the needs of tier 1 operators like Betsson in markets like the Serbian one. Owing to its agile technology stacks, GiG’s user-centric and scalable approach allows operators “the freedom to mold a bespoke and localized product, leveraging personalization and maximizing acquisition and retention opportunities.”
Marcel Elfersy, Chief Commercial Officer at GiG, said: “Our relationship with the team at Betsson continues to offer exciting new opportunities as we expand further into new and emerging markets together. Serbia and the wider CEE region is an important focus of growth for us, having built a full suite of tailorable platform and sportsbook solutions well suited to meet and exceed the expectations that leading operators have from their platform partners.”
Andrew Valenzia at Betsson added: “I am optimistic that Rizk will be successful in Serbia, an exciting market for us at Betsson Group. I would like to express my gratitude to all the teams involved for their dedication and hard work in making this market entry possible.”