Business-to-business (B2B) iGaming technology provider EveryMatrix has signed a multi-year partnership with UK tier-1 operator Matchbook to supply its CasinoEngine platform and cross-product BonusEngine technology to enhance the latter’s casino business.
EveryMatrix’s integration and productivity platform CasinoEngine will power Matchbook’s entire casino operation, alongside BonusEngine, which is expected to further fuel the brand’s growth with cross-product bonusing tools that help operators increase reactivation, acquisition and retention, the company said.
Founded in 2004, Matchbook is a well-known online UK betting exchange that has developed a significant sports betting player base in its home territory through its low-margin sports markets and innovative product offerings.
As per the company, CasinoEngine will aim to significantly grow Matchbook’s complementary casino offering into a multi-vertical, digital entertainment experience with access to a portfolio of thousands of games.
As part of the deal, Matchbook will also integrate JackpotEngine and BonusEngine to further boost its gaming division through flexible and configurable jackpot customization and a variety of player reward and bonus management features.
“We’ve long admired Matchbook as one of the standout brands in the UK, so we’re delighted to be working with them to accelerate their casino business and take it to new heights through the power and possibilities of CasinoEngine and BonusEngine,” Stian Enger Pettersen, Head of CasinoEngine, EveryMatrix, said.
“We’ve shown time and again that our technologies, products, and services combine like no other to create the ultimate casino productivity platform that drives both instant results and creates sustainable long-term growth for brands, no matter what market they are in,” he added.
EveryMatrix works with tier-1 casino customers to help them improve their earnings, notes the supplier. In 2022, Gross Gaming Revenue (GGR) casino performance for EveryMatrix operator partners generated more than €1 billion ($1.06 billion), with further record quarters in Q1 and Q2 2023 of €374 million ($398.65 million) and €432 million ($460.51 million), up 77% and 86% Year-on-Year compared to Q1 and Q2 2022 respectively.
“Our sports product is well recognized as best-in-class and, with our new partnership with EveryMatrix, we fully intend to replicate that success in casino creating the ultimate 21st-century player experience with the latest personalized content, bonuses, and rewards. I’m delighted to have EveryMatrix on board and we’re all looking forward to the journey ahead,” Malcolm Graham, CEO of Matchbook, said.