SBC to relocate flagship global event from Barcelona to Lisbon in 2024, renaming it SBC Summit

International events and media company SBC is shifting its flagship global event SBC Summit to Lisbon from 2024.

Previously known as SBC Summit Barcelona, the upcoming event will be named SBC Summit 2024, as the branding has evolved to “better reflect the worldwide nature of the event”, the company said.

The Lisbon edition will take place over three days from 24-26 September 2024 at Feira Internacional de Lisboa (FIL). As per the company, the event is poised to occupy over 100,000 square metres of exhibition and conference space, which is more than twice the size of the 2023 venue measuring 38,000 square metres. The event will welcome 600 exhibitors, nearly doubling the number hosted at the 2023 edition.

The expanded venue capacity will allow SBC to accommodate 25,000 attendees at FIL. This audience is expected to include operators, affiliates, sportsbook and casino suppliers, regulators, payment providers, marketing agencies, associations, legal advisors, and start-ups. 

The decision for a new home for our flagship event was driven by its remarkable growth, which had clearly outpaced the capacity of Fira Barcelona Montjuïc, as well as praise and support from clients and industry stakeholders. When we say it’s the fastest ever-growing event in the industry, we mean it, and that’s why finding the right venue and city was absolutely essential,” Rasmus Sojmark, CEO and Founder of SBC, said.

The conference will host eight stages and 500 speakers besides food trucks serving both local and international dishes and drinks around the clock, the company said. There will be networking and business opportunities across the many bars, coffee bars, ice cream lounges, a beer garden, a beach bar, fun and game zones.

“We are thrilled to welcome the SBC Summit to Lisbon in 2024. At FIL – Lisbon Exhibition & Convention Centre, we are dedicated to providing world-class facilities and support to ensure that this event is nothing short of spectacular. Our team is committed to working closely with SBC and its community to create an unforgettable experience in our beautiful city. We can’t wait to showcase all that FIL and Lisbon have to offer and make the SBC Summit a resounding success for many years to come,” Maria João Rocha de Matos, General Director of FIL said.

The city and FIL are home to the Web Summit that annually gathers over 70,000 attendees and transforms the city into a tech hub and was an immediate and obvious choice. We knew that FIL possessed all the essential elements for scaling our event while maintaining accessibility and upholding the high-quality standards we’ve set for ourselves. I’m excited about what lies ahead. This is a unique moment for SBC, and we’re wholeheartedly embracing it,” Sojmark added.

SBC also called Lisbon “the perfect choice” for its extensive flight connectivity. Humberto Delgado Airport, located just 4 km from FIL, provides direct links to 136 airports worldwide, including non-stop routes to major US and South American hubs. The city further offers a seamless transportation network, and while Portuguese serves as the official language, English is widely spoken in key areas. 

The 2023 SBC Summit Barcelona commenced on September 19th and is scheduled to conclude on the 21st.