Quixant expands in Latin America with investment in market-specific products, dedicated team

Gaming and sports betting solutions provider Quixant is eyeing further growth in the Latin American market with a range of market-specific products, supply chain solutions, and a dedicated team.

As global gaming markets continue to rebound, the Latin American market is positioned to be one of the fastest growing, with gross gaming revenues forecast to almost triple from 2020 to 2025 according to research from Statista.

Predicted to peak at over $3 billion U.S. dollars by 2025, this growth is expected to be predominantly driven by Brazil, Mexico, and Colombia, whilst countries such as Argentina and Puerto Rico also offer opportunities for development.

“Quixant understands that there is considerable diversity within the LatAm gaming and sports betting markets, with each country possessing different legislation to regulate and operate sports betting, lotteries, and casinos,” the supplier said in a statement.

After the much-awaited news that Brazil would be legalizing sports betting, and building on its existing presence in and knowledge of the region, Quixant notes it has further invested in its teams, solutions and operations for the LatAm markets.

“Whether you are looking to enter the Brazil sports betting market or need land-based gaming solutions for markets such as Mexico, Colombia, Argentina, or Puerto Rico, Quixant is there to help,” added the supplier in its statement.

“As a global provider to the sports betting and gaming industries, they already have the global supply chain expertise to deliver the solutions you need. To help organizations expedite their entry to the Brazilian market, Quixant has developed a partnership to ensure their products can be first in the country, giving its partners a true market advantage as the market dynamics become established.”

Quixant has developed a dedicated LatAm team who are multilingual (English, Portuguese, and Spanish) and are ready to help operators “take advantage of the abundant opportunities the market presents.”

The company further notes that with content and the customer experience in mind when delivering games and sports betting kiosks and terminals, its solutions are developed to enable customers to “get more from their hardware,” coupled with technical support from its global team of specialists.

Quixant developed its range of compliant hardware platforms, IQ, IQON and QMAX, available with both Intel and AMD options. The platforms are suitable for different market and budget requirements and come in varying levels of power and performance, explains the supplier.

“Quixant’s partners can choose Intel or AMD as part of their hardware platform, safe in the knowledge that the Quixant software and service solution is the same whichever they choose, and can leave the transition and integration to be managed by the experts at Quixant,” the company points out.

All Quixant platforms come with its integrated Software Suite solutions as standard, so customers can benefit from embedded specialist software solutions and spend their time optimizing content. “Whatever market you are targeting and whatever vertical, be it route market, VLT, slot or roulettes, Quixant have the products you require,” says the company.

Designed to suit cost-conscious markets, the IQ platform from Quixant “ticks all of the boxes for the LatAm market,” delivering a comprehensive range of hardware features, ensuring compliance in all jurisdictions, while providing critical software capabilities such as security, OS and BIOS customization.

It has proved to be the top choice for niche LatAm markets that require reliable products and market know-how and guidance from the Quixant team, whilst being competitively priced, as per the provider.

The IQ Air is great for those looking to take their products to “the next level” at an accessible price. It offers support for SSD M.2. form factor, has high transfer rates that improve the performance of customers’ content, and enables them to focus on aspects that enhance the customer experience.

Moreover, Quixant’s existing IQON range now includes an Intel-based product, with more features and benefits. The fanless, all-in-one platform allows customers to increase the performance of their products, ensure regulatory compliance across LatAm markets, and enhance the customer experience, points out the company.

Reflecting on Quixant’s position in the Latin American market, Patricia Souto Rial, VP of Business Development for LatAm at Quixant, commented:

“Proactively investing in the LatAm region is crucial to ensure the industry has the products, supply chain solutions, operational aspects, expertise, and support required to enable success in such a vast and diverse region. Our goal at Quixant is not only to support customers by providing the products they need when they need them, but to establish partnerships that enable strategic decision-making and empower them to achieve ultimate results.” 

According to Souto Rial, the Latin American market has “a potential that cannot be ignored,” in existing markets such as Mexico, Colombia and Argentina, and in developing markets like Brazil. For her, collaboration and engagement with strategic partners are key to success in the region. This helps to overcome any language barriers, infrastructure issues and commercial challenges, ensuring taxation and regulations requirements are met, whilst ensuring speed to market.

“With existing supply chain solutions, industry expertise and products dedicated to the needs of these markets, we have been investing in developing new solutions, expanding our LatAm-focused team with both Portuguese and Spanish-speaking members, and developing partnerships to ensure our products are accessible for the Brazil market,” she added.

“Quixant exclusively supplies products to the gaming and sports betting industry, and these products are designed with the needs of gaming and sports betting exclusively in mind. Our team is gearing up to participate in G2E Las Vegas in October. Our dedicated LatAm team will be available at booth 2640 to welcome the LatAm community and to discuss how we can help you make your products stand out from the crowd in what is a very competitive and complex region to operate in.” 

Interested parties can meet Quixant’s dedicated LatAm team at G2E booth 2640 or contact [email protected] to arrange a meeting. Ahead of the event, Yogonet held an exclusive video interview with Souto Rial in which she detailed the company’s plans for G2E – you can revisit it here.