SIS expands horse and greyhound racing content to Poland through BETTERS deal

Live betting services provider Sports Information Services (SIS) has launched its horse and greyhound racing content with Polish operator BETTERS, which launched in the country’s regulated market three years ago.

The deal enables the provider to bring high-quality racing content from around the world to bettors in Poland. The launch further increases the company’s reach across Eastern Europe.

SIS’ premium live horse racing events include top-class action from the UK and Ireland, in addition to international meetings from Latin America, Saudi Arabia, Australia and the United States. BETTERS customers also benefit from exclusive UK, Irish and Mexican greyhound racing.

The company provides over 76,000 live racing events every year, delivered as an end-to-end solution, including live-streamed pictures, data, and on-screen graphics with betting triggers, in addition to an extensive range of markets and prices to provide seamless betting.

“We want to serve our loyal customers with the widest range of top-quality betting opportunities, right around the clock. By launching the leading racing portfolio from SIS, we are providing them with exactly that, while also further strengthening our position as one of Poland’s online sportsbooks,” Łukasz Łukasik, Head of Product, at BETTERS, said.

“As we continue to expand across Eastern Europe, new partnerships such as this one with BETTERS will be vital in putting our product in front of fresh audiences. This launch once again illustrates our continued commitment to providing cutting-edge, revenue-driving 24/7 content to operators in the region,” Bartlomiej Michalek, Commercial Manager, UK & Europe at SIS, said.

On Tuesday, SIS also announced a long-term content and production partnership with Paddy Power. Under this expanded multi-year agreement, Paddy Power retains the right to take advantage of SIS’s Complex Automated Production (CAP), which gives it greater flexibility over live broadcast schedules across its flagship retail stores in the UK and Ireland.