BetMGM has launched the first of a three-part teaser campaign, offering a sneak peek into the company’s inaugural Super Bowl television spot. The campaign features a collaboration between NFL legends Tom Brady and Wayne Gretzky, accompanied by actor Vince Vaughn.
Matt Prevost, Chief Revenue Officer of BetMGM, expressed enthusiasm about seizing the opportunity presented by this year’s Super Bowl to reach a wider audience: “Our first-ever Big Game commercial showcases Las Vegas as home for the game as well as what we consider to be BetMGM’s home. We couldn’t be happier with the talent we have assembled for the ad, and the connection they have to our brand.”
The teaser previews, featuring Brady, Gretzky, and Vaughn engaged in conversation, provide a glimpse into the content BetMGM has prepared for NFL enthusiasts. The campaign is a result of a collaboration with Highdive, an award-winning agency recognized for its success in creating winning Big Game campaigns.
In addition to the television spot, BetMGM has devised other activations to enhance its brand presence for diverse audiences throughout the entire Super Bowl experience.
The company is organizing multiple events and promotions leading up to the February 11 game, including the BetMGM Big Game Bash at The Cosmopolitan of Las Vegas, featuring a performance by Luke Combs. Exclusive tickets for the concert are available through the BetMGM app.
BetMGM Sportsbooks will also offer special VIP experiences, sweepstakes, and interactive moments for football fans, both in Las Vegas and nationwide. The multifaceted approach aims to maximize brand exposure and engagement during and after the Super Bowl.