Better Collective’s Playmaker Capital acquisition secures necessary approvals, set to conclude on February 6

Playmaker Capital has received approval from the Minister of Canadian Heritage to be acquired by Better Collective. The company also said it secured the Ontario Superior Court’s approval for the deal January 24. Playmaker’s shareholders greenlit the deal last month. With all necessary approvals secured, the deal is anticipated to finalize on February 6.

Affiliate giant Better Collective had unveiled its intentions to acquire Playmaker Capital for a total consideration of €176 million ($192 million) back in November. Better Collective’s targeted acquisition positions the company to establish itself as a market leader in South America while strengthening its foothold in the competitive North American market.

The deal is also anticipated to bring about enhanced scale, increased investment in product development, technology, and marketing, consolidating Better Collective’s position in the dynamic digital sports media sector.

Playmaker Capital, with shares listed on the TSX Venture Exchange in Canada and the OTCQX in the US, boasts a diverse portfolio of sports media brands, including, Yardbarker, and The Nation Network. Better Collective will purchase all these assets as part of the acquisition deal.

The financing structure of the acquisition comprises 65% in shares and 35% in cash. The company has signaled its intent to revisit its financial targets for the period spanning 2023 to 2027 upon the successful completion of the Playmaker Capital acquisition.

Playmaker is the latest in a string of acquisitions that Better Collective has done in the recent past. This strategic move to acquire Playmaker Capital follows Better Collective’s successful acquisition of American sports media company Playmaker HQ in July 2023 for $54 million. The Playmaker HQ acquisition was hailed as a tactical maneuver to tap into a new and extensive audience of highly engaged generalist sports fans in the US.

In August last year, Better Collective also announced the strategic acquisition of four flagship sports media brands from Everysport Group, including,,, and with a combined reach of 9 million monthly visits from dedicated Swedish sports enthusiasts.

The acquisition is expected to significantly strengthen the company’s position in the European country. The acquisition came at a total cost of EUR3.7 million ($4 million), paid in three installments and funded through cash resources.