Soft2Bet inks new content partnership with games studio AvatarUX

iGaming platform provider and aggregator Soft2Bet announced Thursday that it has secured a key content agreement with games studio AvatarUX. According to the supplier, this new partnership will see the company increase its capabilities for player retention and offer “an enhanced player experience” with the addition of “popular and groundbreaking” game mechanics.

The deal will see Soft2Bet add several AvatarUX games to its portfolio, including content that is available and “proven extremely popular in major markets across the globe.” These games will be offered directly to Soft2bet’s network of clientele.

Mechanics such as Popwins and Multipop, which have been incorporated into games such as Cherry Pop and Monkey Pop, are expected to be available to Soft2bet’s distribution partners as early as February.

This partnership will provide Soft2Bet with further growth opportunities which line up with their overarching business goals and their overall vision for the future,” the company noted.

Daniel Mitton, Soft2Bet’s Director of Gaming, said: “AvatarUX has a flair for innovation in their games and in-game mechanics very much align with Soft2Bet’s goals of providing a unique and immersive experience for players. So we are very pleased with this new business partnership as there is no doubt it will further expand the commercial potential in global markets.”

Nicola Longmuir, AvatarUX’s CEO, commented: “Soft2Bet is an established platform provider and aggregator and we are delighted to launch our content on their network. We are looking forward to expanding our distribution through this partnership and seeing our top-performing and innovative products reach new markets and players.”

Earlier this month, Soft2Bet announced it has entered the Danish market with its brand Betinia, strengthening its position in the Nordic region.‍

Users in Denmark are now able to access a number of features and “advanced gamification elements”, as well as campaigns and offers provided by the casino and sportsbook product. “The brand has its own style featuring a blend of energetic yet user-friendly design elements and smooth navigation as users explore the many characters on the site,” said Soft2Bet.