Pragmatic Play partners with Salsa Technology to expand iGaming reach in Latin America

Pragmatic Play has teamed up with Salsa Technology, an iGaming solutions provider in Latin America, thereby bolstering its position in the region. The company notes that as a result of the deal, more players in LatAm will now be able to access Pragmatic Play’s extensive portfolio of games. 

Pragmatic Play notes that the agreement includes its “expansive and impressive” collection of slots, with award-winning games such as Gates of Olympus and Sugar Rush alongside recently-released titles such as Zeus vs Hades – Gods of War and Spaceman, its renowned flagship crash game in LatAm.

The provider’s live casino vertical is also being aggregated, with player-favorite games such as Sweet Bonanza CandyLand and PowerUP Roulette included, alongside classic table games with “intriguing” twists.

Additionally, Salsa Technology will benefit from Pragmatic Play’s Virtual Sports content, including detailed 3D renderings of sports such as horse and greyhound racing, football, and motorsport.

The agreement is a substantial one for Pragmatic Play in the region, the company said in a statement. It follows several recent partnerships with Vem Betar, Juegalo and Land Vegas, showcasing Pragmatic Play’s commitment “to reaching as many Latin American players as possible and continuing its growth in the market.”

Pragmatic Play's Victor Arias

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “We’re extremely excited to be partnering with Salsa Technology in order to bring Pragmatic Play’s content to more players in Latin America than ever before.”

We’ve seen exponential growth, award wins, and continued success in LatAm thus far, and this move allows us to bring our fantastic games to many more operators with Salsa’s easy-to-use solutions. We’re confident the results will be astounding!”
Eliane Nunes, Head of Marketing & Sales at Salsa Technology, said: “Pragmatic Play is undeniably one of the most well-recognized and esteemed providers in Latin America, so it’s a no-brainer to integrate its excellent offerings into our umbrella.”

“We work to bring the best games in the industry in the LatAm region, and we’re honored to now be able to supply Pragmatic Play’s releases. We look forward to a strong and successful partnership.”

Pragmatic Play currently produces up to eight slot titles a month, while also delivering Live Casino, Virtual Sports, and Bingo games as part of its multi-product portfolio, available through one single API.