SBC Summit Barcelona to feature return of dedicated Sports Betting Zone

The upcoming SBC Summit Barcelona, set to take place at the Fira de Barcelona Montjuïc from September 19-21, will include the anticipated return of the ‘Sports Betting Zone.’

With over 10,000 delegates expected to attend the expo, the dedicated zone will provide attendees with a comprehensive platform to explore cutting-edge sportsbook products, technology, and services, as well as connect with influential decision-makers in the industry.

Rasmus Sojmark, CEO & Founder of SBC, said: “In an environment where new technologies are changing the game, things such as product selection, personalization and smart investment, are vital. Having a dedicated zone ensures that delegates can familiarise themselves with the latest trends and strategic approaches shaping the sports betting industry.”

Rasmus Sojmark, CEO & Founder of SBC

On the exhibition floor, attendees will have a chance to engage with a wide range of professionals and experts in the sportsbook domain. C-level executives, Sportsbook Directors, Product and Trading Specialists, and bookmaking experts will be present, providing valuable insights and networking opportunities.

Prominent industry players, including Altenar, BetConstruct, Delasport, DS Virtual, EveryMatrix, IGP, LSports, Playlogiq, SIS, Soft2bet, Sportingtech, Sportradar, and Stats Perform, among others, will showcase their products and services in the sold-out exhibition area.

Sojmark expressed pride in the updated ‘Sports Betting Zone,’ stating: “We are extremely proud of the level of expansion we have brought to the zone this year, bringing in even more of the most recognizable and up-and-coming brands to showcase on the exhibition floor.

The conference agenda at the zone, featuring two dedicated sports betting tracks, will delve into various topics. The “Future of Sports Betting” track, taking place on the first day of the event, will explore trends and the impact of strategic thinking, including gamification and technology. The “Sports Betting Innovation” track, taking place on day two, will focus on product-centric subjects such as media rights, audience engagement, data, and esports.

Key sessions within the conference agenda include ‘Sports Betting’s Makeover: The Influence of Gamification, Streaming, and Stats,’ which will discuss the convergence between betting and streaming and the introduction of gamification elements. Joey Levy (Founder & CEO at Betr), James McKay (Sportsbook Director, LiveScore Group), Endre Nesset (CEO & President, Coolbet), and Billy Levy (EVP of Corporate Development, Rivalry) will all be part of this session.

Meanwhile, ‘Esports and More – Bringing Fresh Faces To The Betting Dance Floor’, will explore the use of gamification and free-to-play games to attract younger generations and the relationship between betting and esports. Alex Inglot (Commissioner, ESL Pro League), Thomas Rosander (CEO, Luckbox), Carleton Curtis (Executive Chairman, Tundra Esports) and moderator Trev Keane (Director Esports Strategy, EPIC Global) are the industry experts participating in this session.

The panel ‘Media and Data Rights – Are Rising Costs Still Worth The Outlay?’ will examine the value of investing in real-time data and content amid increasing prices. Jonathan West (Director Of Sportsbook, ComeOn Group), Dominic Crosthwaite (Chief Trading Officer, Flutter, Max Sevostianov (COO, betbazar), Alex Kozachenko (CPO, data.BET) will act as panelists and Aidan Barry (Head of Racing and Sports, FEG) as moderator.

And lastly, the Sponsorship, Marketing & Data conference track, will be dedicated to the intersection of two sports worlds, from the angle of both betting and sponsorship.

Apart from the ‘Sports Betting Zone,’ attendees will have access to other dedicated zones throughout the event, including the Casino & iGaming Zone, Payments & Compliance Zone, Affiliate, Marketing & Media Zone, and Emerging Tech, Blockchain & Metaverse Zone.