Online betting and gaming brand Betway has announced the addition of US tennis legend Andy Roddick as a global tennis ambassador. In his role, the US Open Champion will become the face of Betway’s tennis activity by bringing exclusive insight, knowledge, and opinion into tournaments, matches and players.
The collaboration will also see the former world number one writing a column around the biggest competitions which will be published in the brand’s editorial hub, the Betway Insider.
“I’m delighted to be joining one of the world’s biggest betting brands and look forward to helping the tennis community with valuable insights as we approach some of the biggest global tournaments, particularly with the US Open on the horizon,” Roddick said.
Since his retirement after the 2012 US Open, Roddick has assumed a notable role in the global tennis media realm. He has appeared as an analyst on Fox Sports Live, BBC’s Wimbledon coverage, and most recently joined the team at the Tennis Channel.
Roddick becomes part of the brand’s lineup of sports ambassadors, a group that features renowned figures like former Premier League player Robbie Keane and England Cricket legend Kevin Pietersen.
Betway has established partnerships with 11 tournaments worldwide on the ATP Tour including the Miami Open, Rio Open, and the Hamburg Open. Beyond Tennis, the company has a portfolio of sponsorships in an array of sports and teams including in the Premier League, La Liga, Cricket, and in the NBA and NHL in the United States.
“It’s great to welcome Andy Roddick to our team of global ambassadors! Andy is a household name within tennis and his opinion and insight are going to be hugely valuable to readers of his column,” Anthony Werkman, CEO of Betway, said.
“Andy joins at an important time as we are also launching our new platform, ‘Advantage, Served.’ As we know, our customers are driven by data and statistics and our new platform will offer cutting-edge insights that will enhance the match experience to loyal tennis fans.”
‘Advantage, Served’ is described by the betting operator as a new creative platform that aims to provide users with more insights. The company has also a strong partnership portfolio within tennis, boasting deals with 11 tournaments globally on the ATP Tour including the Miami Open, Rio Open and the Hamburg Open.