Sportingtech appoints Tom Ustunel as CEO to lead expansion in 2024

Full-service betting and gaming platform provider Sportingtech has announced the appointment of Tom Ustunel as its new CEO. The new boss will be tasked with spearheading the company’s further expansion in 2024.

Ustunel has been working with Sportingtech for the past two years, supporting strategic initiatives and, according to Sportingtech, “embedding himself in the company’s ethos and familiarising himself with the brand’s award-winning products and solutions.”

Prior to joining Sportingtech, the executive held leadership positions in various companies across the industry, including Chief of Gaming Operations at GameAccount Network (GAN). Earlier in his career, he was Betting and Gaming Director at News UK for over six years.

Sportingtech stated that Ustunel will be at the helm for an “exciting period” at the company, with more growth in the LatAm market as a key focus for the provider, as it looks to build on an “impressive 2023.” This appointment also coincides with a number of internal promotions as the brand maintains a “strong focus on its people”.

The company picked up the Platform Provider of the Year award at the SBC Summit Latinoamérica alongside the Multi-Channel Supplier award at this year’s SBC Summit Barcelona. With Ustunel’s appointment as CEO, Sportingtech aims to strengthen its position in the betting and gaming industry in 2024.

Tom Ustunel, CEO at Sportingtech, said: “Sportingtech has been on an incredible trajectory in recent years, and 2023 saw unprecedented success which we are looking to not only replicate, but also build on.

I am thrilled to be working with such a talented team of people across the entire business during what promises to be an exciting time as we look to further cement ourselves as the go-to provider for operators.”